Tourism development

The Sunrise Coast Destination Marketing Campaign consists of the production of a destination holiday guide, destination website and development and management of Facebook and Twitter profiles to attract visitors to the district.

The Sunrise Coast Holiday handbook is produced yearly and include full details of holidays in the area. 55,000 copies of the handbook are printed and are distributed nationally and internationally through a range of marketing channels to customers who have requested information on the area.

Our destination website provides up to date information on the district including details on beaches, towns, the broads, attractions, events, food and drink, walking and cycling. The website also incorporates a fully interactive accommodation section which shows up to date room availability with a function for customers to book online. 

To support both the handbook and the website, an integrated advertising campaign is undertaken to generate marketing leads and raise awareness of the area as a tourism destination.

In 2010, Facebook and twitter profiles were developed to target users of social media, allowing for instant communication 24 hours a day.

Residents and visitors can keep up to date with the latest news from The Sunrise Coast via our e-newsletter, which is sent out five times a year. The newsletter links in with the website and features themed news items and special offers. Visitors and residents can sign up to the e-newsletter online.