Waveney's Communications Strategy (125KB)

The communications strategy provides a framework and direction for communications to all audiences for the Council for the next three years. 
The communications team will use this document as the basis for work action plans.

The strategy will be updated annually to ensure it is relevant, promotes the Council’s Strategic Direction and therefore supports the Executive’s priorities each year.


The Strategy:

• Promotes the Strategic Direction of the Council and its stated Key Result Areas
• Promotes and supports the Executive priorities each year
• Endorses communications as a priority for Waveney District Council and provides a more effective and co-ordinated way of communicating internally and externally
• Establishes a clear identity for the Council in how it wishes to position itself in all communications activity.  Defends and promotes the reputation and brand of Waveney District Council to all audiences
• Provides communications guidance to staff and elected members
• Provides clarity to our partners as to how we will communicate