The communications strategy provides a framework and direction for
communications to all audiences for the Council for the next three
years.
The communications team will use this document as the basis for
work action plans.
The strategy will be updated annually to ensure it is relevant,
promotes the Council’s Strategic Direction and therefore supports
the Executive’s priorities each year.
The Strategy:
- Promotes the Strategic Direction of the Council and its stated
Key Result Areas
- Promotes and supports the Executive priorities each year
- Endorses communications as a priority for Waveney District
Council and provides a more effective and co-ordinated way of
communicating internally and externally
- Establishes a clear identity for the Council in how it wishes
to position itself in all communications activity. Defends
and promotes the reputation and brand of Waveney District Council
to all audiences
- Provides communications guidance to staff and elected
members
- Provides clarity to our partners as to how we will
communicate