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Tourism Development and Marketing


Visit Waveney's Tourism and Tourist information Website


The Sunrise Coast Tourism Development & Marketing is a key sector for the future economic prosperity of Waveney. The District has Britain's most easterly town, award winning beaches and the Broads. It also has attractive and historic market towns, maritime and other cultural heritage and history. The area has several major commercial tourism attractions and a wide range of holiday accommodation. Bungay Town Council is pioneering the development of "heritage tourism" in the market towns and the District has a sound base on which to develop a thriving tourism sector.

Market towns such as Beccles and Halesworth, seaside resorts such as Southwold and other attractive villages within Waveney combine to provide visitors with a wide range of activities.

Waveney District Council's Tourism Marketing & Development Team produces a comprehensive ongoing three yearly Tourism Strategy, which covers all aspects including research, visitor surveys, marketing, regeneration and action plans, and is involved in the production of Local Tourism guides and web site provision.

The Tourism Section, within the Economic Regeneration Unit, plays a vital role in developing Waveney's Tourism Sector. The Section carries out market research which is used for development work and in strategic planning, promoting, marketing and visitor management.
Members of the unit are involved in developing and refining the Tourism Strategy, formulating marketing plans and preparing PR Tourism Publications and the Annual Visitor Guide.

There is considerable liaison with partners from the Public and Private sectors regarding Product Development, bid preparation, funding advice and project management. WDC interfaces with local tourism operators through the Marketing Advisory Group. Objectives for the unit include developing the Brand Identity for the District ('The Sunrise Coast'), promoting the Tourism Product and increasing visitor awareness.

Contacts:

Tourism Development enquiries: 01502 523385

Advertising enquires for local publications: 01502 523331

General Tourist Information enquiries: 01502 533600
Website : www.visit-lowestoft.co.uk

Waveney Tourism Forum Partnership : Online Application Form